Held in Switzerland’s Engadin alpine valley, The ICE shows some of the most desirable classics slide across a frozen lake

The ICE in St. Moritz transforms a frozen lake into one of the most glamorous Concours d’elegance on earth. The crowd? A mix of Cresta Run daredevils, classic car collectors, and the fashion elite, all drawn to this blend of horsepower, mountains, and high-altitude glamour. The so-called “Top of the world” this year hosted the most successful iteration ever of what is fast becoming known as the greatest high society car show in the world (with quite a few dogs thrown in). Fabienne Amez-Droz visits the ICE, captures the event photographically for LUX, and recalls her experience below

“Imagine seeing some of the most extraordinary classic cars in the world, drifting across a frozen lake in the heart of the Alps. It might feel like a dream, but in reality, you’re at the ICE St. Moritz. And this year’s event was truly the most spectacular one yet – sunshine, champagne, a great curation of cars and a lot of fun!

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The I.C.E. St. Moritz officially launched in February 2022. The event was becoming a big success over the last few years, proving that even the harshest winter conditions are no obstacle to the cars and collectors. It is a two-day event, kicking off with an exclusive preview, giving visitors a rare chance to get up close to some of the world’s most stunning classic cars and have conversations with the car owners.

Read more: Ronnie Kessels insider guide to St Moritz

On the second day, the event gets even more exciting. The cars that were just on display the day before now drive and slide across the ice. At the end of that day, there is the Concours d’elegance award ceremony and this year’s “Best in Show” trophy was designed by British architect and St. Moritz regular, Lord Norman Foster. After two full days on the ice, the true St. Moritz crowd has dinner at the Badrutts Palace and celebrate the success of the ICE event at Günter Sachs’ legendary Dracula Club.

The next morning, real ice comes in useful for the hangovers; although the tough guys and girls are up and out early on Corviglia, the Cresta run, or blasting their Ferrari 275 GTB/4 down the Engadine valley.”

The ICE Co-Founder, Ronnie Kessel and Fabienne Amez-Droz on the spectator grandstand. Ronnie is the proprietor of Kessel, the Lugano based cars empire

Swiss car collector king Fritz Burkard won Pebble Beach “Best of Show” in 2024. At the ICE he showcased another car from his Pearl Collection

Read more: Car collector king Fritz Burkard on his Pearl Collection

Fritz Burkard’s spaceship-looking, FIAT ABARTH from his Pearl Collection

An extraordinary array of some of the world’s most valuable classics

Fabienne Amez-Droz with British car collector and expert Simon Kidston at the Richard Mille hospitality tent

During the preview day, you could get a close up of the classic cars and have conversations with the car owners

At the exclusive drivers’ lounge you can see the famous ICE-skating wait staff

Ferrari’s classic Daytona is challenging enough to drive on a dry road. On a frozen lake at 1800m altitude, it’s something else

Our intrepid photographer and reporter Fabienne Amez-Droz wearing vintage-style Moon Boots to match the machinery

A few four-legged friends tried to steal the show from the cars – this one wearing the best fur coat of the day

Loro Piana brought its own classic car to the show

The very high level of the cars in the competition made the work of the jury complex, called to select the best in each of the 5 categories

Casa Ferrari hosted some events at the famous Kulm Country Club

Only one of these Ferraris, the Purosangue, second from the front, is really made for driving on snow and ice; the others would be more at home in Monaco

Find out more: theicestmoritz.ch

Fritz Burkard, a Swiss car collector, is renowned for his collection of vintage cars, called the Pearl Collection

Back in August, Fritz Burkard made waves when his Bugatti Type 59 won the celebrated Pebble Beach Best of Show. The swiss car collector speaks with Fabienne Amez-Droz about his idea to open a new private museum in Switzerland to see his cars, and the roots of his passion

LUX: How long have you been passionate about vintage cars, and when did you start with the Pearl Collection?

Fritz Burkard: I bought my first classic car when I was twenty. It was a 1967 Chevrolet Camaro, and I got it for 4,000 Swiss francs at the time. That car means a lot to me. I still have it, and next week I’m getting it fully restored from the ground up.

For the first time in the history of the Pebble Beach Concours d’élégance, Best of Show was awarded to a preservation car—a Bugatti Type 59

LUX: How do you decide which cars to add to your collection, given that it has such a variety of different cars? (Very original, very dramatic and very beautiful)

FB: I don’t see much of a difference between buying a car and buying art. Cars, especially vintage ones, are pure art to me. I don’t follow a specific plan or checklist when adding cars to my collection; I go with my gut feeling.

Sometimes, I come across beautiful cars, but if I don’t feel a strong emotional connection, I won’t buy them. Essentially, I’ve gathered cars that I personally like, which makes my collection a diverse patchwork. That’s what makes it interesting. If you have a collection filled with just supercars, you start to lose the individuality of each car. But with contrast, each car stands out for its uniqueness. I’m also only interested in original cars.

LUX: How many cars are in the collection?

FB: There are about 80 to 90 cars in total.

The Bugatti was one of 214 cars from 16 countries and 29 states that competed at Pebble Beach, California

LUX: Is it important how the cars are arranged in the space?

FB: Definitely. We’ve just moved all the cars into the space, which we’ve been planning for two years. I didn’t have a clear plan initially, but there’s an area where I always wanted to do something special.

We’re still moving cars around because sometimes the combinations don’t work. I listen to my gut feeling because the collection is for me more than anyone else.

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LUX: Will the collection be seen by friends only or will interested car fans or collectors be able to have a look at it aswell?

FB: I want the collection to be accessible to everyone, especially children, so they can experience and fall in love with these types of cars. Right now, it’s more of a private space, but at a later stage, people will be able to book tours via a website.

It’ll be a limited number of people, as I want it to be an experience where they can open the cars and even sit in them. I want to avoid chaos, especially since it’s so close to my living space. There will be a driveway in the middle, so each car can be taken out and driven.

Despite these successes, for Fritz the vehicles are more than mere acquisitions – he believes that a love of such machinery comes from the heart and the most important thing in a car is your smile

LUX: What is one of your favourite cars in your collection?

FB: Not really. I have a handful of favourite ones depending on the memories they’ve created for me and my daughters. For example, my Chevrolet Camaro isn’t a show-stopper, but for my university friends and me, it holds a lot of meaning. We can’t wait to take a road trip and feel like we’re 22 again. That’s what it’s all about.

LUX: What is the most important thing in a car to you?

FB: For me, the most important thing is what I call the “Smile-o-meter.” It doesn’t have a brand, year, or price tag—it just makes you happy. That’s what driving should be about—having fun and feeling happiness with the people important to you.

LUX: What are your thoughts on supercars?

FB: I do have modern cars, especially modern Bugattis. They are breathtaking and unmatched by any other brand. However, if I had to choose between a modern and a classic Bugatti for a tour, it would always be the classic one.

The driving experience is more exciting—you become part of the machine. Modern Bugattis, on the other hand, feel like comfortable beasts. The era of pure performance is over for me. Today, what matters is the experience, comfort, luxury, details, and design.

For example, ETH Zurich built a car that accelerates from 0 to 60 km/h in 0.8 seconds. Do we really need that? What excites me more are cars that offer a complete experience.

Read more: The new Mercedes-Maybach SL luxury sports car

LUX: What do you think of the designs of modern hypercars?

FB: Many modern hypercar designs don’t convince me, though I can appreciate them for what they are. Bugatti, with its new models, is still breathtaking—simple and smooth. Other brands, like Pagani, don’t hit my taste, but they still make bold design statements that appeal to others.

That’s perfectly fine. There are many different ways to approach design, and that diversity is what makes the industry fun. The passion people have for classic cars is something I really appreciate, but I’m less fond of being around pure investors, as they miss the point.

The Pearl Collection is known for using its vehicles enthusiastically, rather than just leaving them on static display

LUX: Can you share the history of this particular Bugatti you won the Pebble Beach with? How did you acquire it?

FB: I acquired the car during COVID at an auction. It was born in 1934 for the Grand Prix and originally painted blue. It won a Grand Prix and placed third in Monaco with René Dreyfus, who later became a French Resistance hero.

King Leopold of Belgium then bought it, and it was repainted black with a yellow stripe, Belgium’s racing colors. It changed hands several times, but nobody ever restored it—they just kept it running. That’s the secret to preservation: always keep the car running.

When we got it, we discovered the original Bugatti license plate under the black paint. We restored it to its 1937 condition, as it was when King Leopold bought it. I drove it every morning at Pebble Beach for two to three hours along the Pacific coastline.

Even on the morning of the Concours, I took it out. To me, that’s what a car is made for—not just to look at, but to drive, feel, and experience.

Burkard is planning to make his Pearl Collection even more approachable to car enthusiasts by setting up a showroom in Zug where you can schedule appointments to see the cars

LUX: How did it feel to win Pebble Beach as the first European, and especially Swiss, person?

FB: It was overwhelming. For 73 years, only Americans and Asians had won, so I was thrilled that a preservation car and a Bugatti won, especially this Bugatti, one of the most successful racing Bugattis of the 1930s.

There’s a funny story behind it. After the show, we were initially sent off to our parking spot, and we were happy, thinking we had won in our segment. But then they called us back, “Fritz Burkhard, please return to the stage!”

We were in a panic, almost packed up to leave! Standing there as one of the final four, with my friend Philipp Sarasin also nominated, was surreal. When they announced the win, I completely lost it. I knew what it meant for me, the car, and for Pebble Beach: the first European car to win, and a preservation car at that. It was a huge moment!

Gerard and Kelly: “E for Eileen”

The Engadine, the high valley in Switzerland that is home to St. Moritz, also houses the literary village of Sils, some of the world’s most interesting small museums and art initiatives, and some of its biggest art collectors. In this ecosystem, a relative newcomer, the St. Moritz Art Film Festival, is taking root, supported by some high-level collectors. The festival opens after Venice’s spectacular film festival, with a different brief, and in what has traditionally been a quiet month in St Moritz where wealthy residents have taken flight and when many of the luxury hotels are closed: a time when it is difficult to achieve traction. LUX Editor-in-Chief, Darius Sanai asks the Festival’s director, Stefano Rabolli Pansera, formerly the director of Hauser & Wirth in St Moritz, about what he hopes to achieve with this bijou concept.

LUX: Why is this different to any other film festival, and how?

Stafano Rabolli Pansera: The St. Moritz Art Film Festival is defined by the following four distinctive elements:

1. The festival takes place in the newly reopened Cinema Scala in the centre of St. Moritz, surrounded by the nature of the Engadine Valley. The Engadine marks the hinge between North and South of Europe: it is located at the centre of the continent, yet it feels detached from it, thus providing a critical distance to our timely issues.

2. As the name of the Art Film Festival highlights, the programme connects tradition and innovation as it lies at the intersection of arthouse cinema, video art and commercial cinematographic productions. Therefore, the scale of the festival remains intimate and exclusive, but also invites a broader audience to attend and participate in the different offerings.

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3. A cultural event with a significant territorial impact. The festival is a spatial happening: it is an event that attracts new audiences to the Engadine, it extends the tourist season by operating as some sort of territorial catalyst. St. Moritz Art Film Festival wants to be a one-of-a-kind festival, leading the path to sustainable cultural tourism in one of the most beautiful valleys, the Engadine. The festival’s unique landscape and surroundings invite to a responsible and sustainable use of the Valley’s resources and facilities.

4. The festival is curated as an exhibition of video art. A yearly curatorial theme is carefully chosen as the common thread of the programme of screenings, conversations, and collateral events during the year. The outcome is a coherent development of a strong annual theme, that triggers factual, philosophical and cultural debates, leaving a strong impression on the audience. The life of festival unravels throughout the years with a coherent development of different themes that are related to each other and create some sort of narrative.

Amshu Chukki: “Different Danny”

LUX: How has the art scene in St Moritz developed recently?

SRP: The Engadine has always been a source of inspiration for artists and thinkers: from Nietzsche to Gerhard Richter, from Alfred Hitchcock to Claudio Abbado. In recent years, thanks to extraordinary gallerists such as Bruno Bischofberger, Carsten Greeve and Hauser & Wirth, amongst many others, and thanks to enlightened collectors, the Engadine has become a unique context for exhibiting and divulging art.

Initiatives such as Muzeum Susch, Proyectoamil, and Engadine Art Talk, the Engadin has been transformed into an active centre of artistic production and a laboratory of ideas. The main differences with the past are the expansion of the cultural scene beyond St. Moritz into the entire Engadine valley and the emergence of an organised network of institutions that provide a constant cultural programme beyond the seasonal affluence of tourists.

Robert Cahen: “Juste le temps”

LUX: What is your main aim for the festival?

SRP: The aim of the St. Moritz Art Film festival is to reinforce its position as a leading cultural force in the international landscape of cinema and video art by offering a platform for sophisticated films and unique videos and for developing a consistent curatorial and philosophical discourse.

The St. Moritz Art Film Festival will always be an exclusive Festival: it is going to find a position in the circles of Video art and films d’essai. Yet, we aim to enlarge the audience and to attract famous and inspiring personalities from the world of Cinema and Video Art.

Read more: Art collector Andrea Morante talks on artist Sassan Behnam-Bakhtiar

Furthermore, we are building a year-long programme of events, in order to maintain the interest for experimental films alive. We are aware of the impact of the Festival in the local scene and we hope to be able to generate a robust economy by attracting international audiences and by employing a larger number of people for different programmes and for a longer period.

Ila Beka Lemoine: “The Sense of Tuning Stills”

LUX: What are the most interesting elements in this year’s festival?

SRP: The annual theme of the third year is “Meanwhile Histories” and it questions the notion of time which is commonly associated with history, a linear succession of one event after another. But time is an overlapping of multiple experiences that occur simultaneously. There are always multiple sides to events and occurrences.

Young jun Tak: “Love your clean feet on thursday”

However, the dominant historical perspective often cancels the multiplicity in favour of a linear understanding of events. What remains is always set by the main narrative, which can shape and control how history is remembered, what is neglected and silenced, and crucially, what history is passed to future generations.

Read more: The Richard Mille Art Prize at the Louvre Abu Dhabi

To approach minor or forgotten histories, perhaps it would be helpful to think of alternative temporalities in terms of “meanwhile”. When we read the dominant history, we must think about what else was happening “meanwhile”.

“Meanwhile Histories” challenges the dominant narratives that have shaped our understanding of history.

The collectors say:

Gerd Schepers  is a Swiss art collector and one of the supporters of the festival. “It’s brilliant that Stefano is bringing this kind of content to the Engadin and the program definitely opens up a fresh perspective in a traditional commercial space with lots of untold stories.”

Aleksandra Pusnik, collector and supporter of thefestival: “The village of St. Moritz per se has always been a special place. On the surface, it carries a connotation of a place of ultimate luxury, only reached by the rich and famous. The Art Film Festival, with its choice of films, taps into the layers below this surface, only to discover the depth of the messages which get sent to the viewers, which in return addresses the masses, all of us, the planet. As the festival closes each year, I feel enriched by these messages as well as pensive about their content.”

The festival will take place from the 12th to the 15th of September 2024.

Find out more: smaff.org