The OWO Whitehall, Residents’ Lounge. Image courtesy of Grain London

London’s hottest luxury residential area? Westminster, next to the Houses of Parliament and Downing Street. So what took it so long, asks Samantha Welsh

Big Ben, Downing Street, Whitehall, Parliament Square, Trafalgar Square: all names intimately associated with London, and now the administrative and touristic heart of the world’s high net worth capital. The area, broadly known as Westminster, is (pandemic excepted) the epicentre of tourism in Britain.

The OWO Whitehall, principal bedroom. Image courtesy of Grain London

And now you can live in high style down the road from the Prime Minister and the royals, with the creation of one of the most opulent residential developments in the world, inside the heart of the area’s grand buildings.

Follow LUX on Instagram: luxthemagazine

The Old War Office (OWO), in Whitehall – opposite Horse Guards Parade and almost directly opposite Downing Street, and so near to the Prime Minister’s residence that you could shout from rooftop to rooftop to see if you could borrow some milk (or champagne for a lockdown party) – has been transformed into 85 apartments.

The OWO residence turret. Image courtesy of Grain London

They are serviced by Raffles, the appropriately peripatetic luxury hotel brand now owned by the French Accor group. A new Raffles hotel, London’s first, is opening next-door and residents will have a full suite of luxury services. The building’s redevelopment has been done with thought: the best of British material and design, along with other high-end touches, like bespoke appliances by the German manufacturer Gaggenau.

Read more: Maryam Eisler On Tim Yip’s ‘Love Infinity’

Residents will have priority access to 11 restaurants and 3,000sqm of leisure facilities, gardens and terraces. The building’s heritage has been conserved in partnership with Historic England, with design overseen by Thierry Despont. As an OWO resident your local chiming clock is Big Ben.

The OWO residence entrance hall. Image courtesy of Grain London

This is the building from which Winston Churchill directed efforts in the Second World War of what was then the British Empire. The apartments now are suitably imperial, but have a contemporary smoothness. On your Sunday morning strolls in St James’ Park (assuming you haven’t decamped to your weekend home in the Cotswolds or Ramatuelle) you will bump into the Prime Minister, and numerous spies – the important ones are there on Sundays. Arguably the best school in the world, Westminster, is along the road. And if you need to lobby the government, you can just lean out of the window, while puffing on your Romeo y Julieta and sipping a glass of Pol Roger, Winston Churchill-style.

Find out more: theowo.london

This article appears in the Summer 2022 issue of LUX

The living space of a three bedroom apartment at 101 on Cleveland, designed by Bergman & Mar. Image by Taran Wilkuhu

London-based interior design studio Bergman & Mar has developed a reputation for designing unique, artisanal spaces for London’s sleekest new developments. The studio’s latest project, 101 on Cleveland, combines organic elements with brass detailing to bring organic luxury to Fitzrovia. LUX speaks to the founder, Petra Arko, about craftsmanship, storytelling, and the art of bringing a show apartment to life

1. Bergman & Mar is renowned among London’s leading property developers. How do you bring the show apartments you work on to life?

Our vision for every project is created by staging and storytelling. We immerse ourselves and understand the area, culture, space, and potential homeowners’ needs for each project. We love incorporating organic shapes, daring palettes, and unique textures into our schemes to provide personalised solutions for our clients that have a lasting impact. I still get excited when we walk into a new but very bare apartment: it’s like an empty shell. It’s wonderful to give it a soul and transform the space into a warm, welcoming home.

Follow LUX on Instagram: luxthemagazine

2. Your latest project, 101 on Cleveland, draws clear inspiration from nature with its autumnal interiors. What was the thinking behind the palette?

Colour impacts the human mind and helps create ideas whilst generating certain emotions, so we always try to base our selection on that concept. The palette for the 101 on Cleveland project was carefully thought through to represent the diversity and history of the location. A selection of various finishes were combined to show a subtle mix of elegance that all contribute to the look and feel of the apartment. Brass detailing and organic elements flow throughout the entrance, living, dining and study spaces to create a sophisticated space that reflects the streets of Fitzrovia.

The live edge dining table is one of our favourite pieces. As you walk into the space, your eyes can’t help but be drawn to the walnut slab’s visual textures and organic edge, which gives a unique feel to the area. We discovered Martelo & Mo [who designed it] not too long ago. They’re a British-made studio run by a husband and wife with a passion for designing and creating functional, well-made furniture from sustainably sourced materials. We love their approach to creating handcrafted pieces of furniture made with their minds and hands that respect the integrity of materials while considering how they look and feel.

3. How does sustainability intersect with your design process, aesthetic and otherwise?

Longevity and sustainability in design is nothing new to Bergman & Mar: we are passionate about [these things] and strive to ingrain [them] in all of our projects. The change now is about making sustainable design attractive and stylish. We are moving away from purchasing off the shelf by investing in vintage, upcycled and bespoke furniture, looking to source those unique and iconic designs of the past and working with craftsmen and makers that are consciously sourcing and working with sustainable materials.

One of the apartment’s bedrooms. Image by Taran Wilkuhu

4. Bergman & Mar frequently draws together the work of established designers with that of emerging ones. Why is that important to you?

We work not only to support ethical and sustainable furniture, but also strive to recommend genuinely inspirational people with meaningful stories. We aim to source pieces our clients can keep for life and perhaps pass on to the next generation. The design should not be for single-use and should last forever; likewise, we want to uncover the makers that [have longevity], will be the next Jeanerette or Eames. Design that is within reach, and yet beautiful, long-lasting and iconic.

Read more: Legendary Designer Christian Louboutin on Passion & Solidarity

Something very magical happens when you find a beautiful workshop making genuinely unique, quality handmade products. The makers are modest, down-to-earth personalities that live and breathe their designs. We live to work with these individuals, share their stories, their struggles and wins.

5. How has your Slovenian heritage informed your design philosophy?

I grew up in Slovenia during socialism, where our unique geographic position nestled in the Alps (between Austria, Italy, Hungary and Croatia) meant that we benefited from rich cultural and design influences. In the small alpine town where we lived, the craftsman and makers were part of the community. Perhaps Fitzrovia’s colourful cultural history and home to British craftsmanship resonate with me in this sense. Our vision [when we began the studio] was to create a space that was a combination of cultures coming together: we sourced items from various artisans and local suppliers to provide a curated list of re-editioned and future icons that resulted in a unique apartment space.

6. What’s the story behind the name Bergman & Mar?

Slovenia is nestled between the Adriatic Sea and the Julian Alps, so Bergman (‘mountain man’) and Mar (‘sea’). Mar is also part of my mother’s maternal name. The name Bergman & Mar is also a somewhat sentimental reference to my childhood and the influence my dad had on my creativity. My dad is a film director, and his book about Ingmar Bergman sat on our piano when I was growing up.

Find out more: bergmanandmar.com

A seafront villa at the Ritz-Carlton residences in Bodrum, Turkey

The concept of the branded residence was born in New York in 1927 when The Sherry Netherland Hotel began offering privately owned apartments overlooking Central Park. Since then, almost all major hotel groups have jumped on the trend, launching collections of luxurious, fully-serviced apartments and villas across the globe. Here, Dana Jacobsohn, the Senior Vice President of Residential Development at Marriott International discusses consumer trends, the impact of the pandemic, and the launch of the world’s largest branded residential complex to date

Dana Jacobsohn

1.Why do think branded residences have become more popular in recent years?

The comfort of buying into globally trusted brands like The Ritz-Carlton and St. Regis is becoming even more important to buyers as it ensures the very best in services around the globe. All members of our dedicated residential staff go through over 150 hours of training annually and I think that level of service really appeals to buyers, especially during these unsure times.

Follow LUX on Instagram: luxthemagazine

2. Has the pandemic brought about any changes in your sector of the real-estate industry?

Our branded residences business has been resilient, and we have seen strong consumer confidence despite uncertainty caused by the pandemic. The live, work and play phenomenon is a trend that we are seeing across our properties. Vacation homes are now becoming places where people stay for longer periods of time. Many of our residents are working from their homes, so they want to have offices and workstations that seamlessly fit into their lifestyle. We expect to see more vacation homes to become a primary place of residence in the future.

3. How do you engage your owners?

Our teams of dedicated residential staff often become like extended family to our residents. Staff members quickly become familiar with owners’ preferences, their pets, and family, so there’s a very deep level of personal engagement within the communities.

Often in our residences, we’ll have an owner’s lounge, and a place where, say, a celebrity chef comes and does a cooking instruction. However, due to the pandemic, we’ve had to get even more creative with our programming and how we engage with owners. For example, at The Ritz-Carlton Residences, Los Angeles,  the staff delivered food to residents during the pandemic, and we organised a cooking class via Zoom.

A render of the living space inside a St. Regis branded beachfront villa

4. Where have you seen the most growth in recent years?

While the majority of our branded residential portfolio is in North America, more than 75% of our pipeline projects are outside the US. We are seeing strong interest from markets in Asia and the Middle East.

Read more: Professor Peter Newell on why the wealthy need to act on climate change

5. What is the most common demand from buyers?

With over 100 locations across the globe, Marriott International’s branded residences portfolio offers something for everyone from beach-front resort-style properties to ski chalets in the mountains or homes that are within walking distance to restaurants in a bustling city. Our buyers’ lifestyle preferences vary, but the common thread is that they all want beautiful design, and trusted services. I think those will always be most important elements to a buyer, regardless of the location.

6. Can you tell us about latest project in Ho Chi Minh City, Vietnam?

We were thrilled to announce this dual-branded project, The JW Marriott Residences and Marriott Residences, Grand Marina, Saigon earlier this year. Located in the heart of Ho Chi Minh City, the project marks the largest branded residential project in the world and is anticipated to include close to 4,200 residential and office units. Each private retreat will offer access to an array of high-quality hotel-like amenities and on-demand services for residents.

Find out more: marriottresidences.com